Results of the Swift*Stitch 'pay when you want' sale!Posted: January 16, 2012
So this past week I’ve been running a rather odd sale of Swift*Stitch; every day a different price, sometimes it goes up, sometimes it goes down. and only I would know what the next day’s price would be.
It’s not something I’ve seen before, and something I thought would be fun, so I did it!
I promised throughout that I would share sales data after the week was up, so here we are! I think you’ll agree it’s pretty interesting
I’ll go through each day one-by-one, talk a little, share the raw data, and then I’ll throw a load of graphs at you
I figured half price was a good way to open the sale, 50% off is a pretty good deal anyway, but it also made it clear I wasn’t afraid of making big price changes. this day I sold 18 copies of the game, considering I was averaging about 2 a week beforehand, this is a pretty good spike
- Copies sold: 18
- Gross: $63
I’ll be honest, this price was pretty much a filler price, I wanted something that wasn’t over the regular price but not far from it. and $6.66 is a fun price (a large part of my motivations for stuff in this sale was just to have fun!). Not many sales today, as I expected, people knew the price would drop again later.
- Copies sold: 3
- Gross: $19.98
BOOM! 75% OFF, right in your face, early in the week! When people talk about sales I hear that this discount is the golden number, and that’s why you’ll see it so much during steam’s holiday sales. I figured why not!? This week is nothing if not an opportunity to experiment, and this sale certainly sold a very healthy amount more than Monday’s 50% off, and was the day with the 2nd highest copies sold.
- Copies sold: 69
- Gross: $120.75
This price was mostly just to let people know that I wasn’t afraid to charge more than the usual price for the game, a fun idea, but not a smart one, right? WRONG! not an amazing number of sales this day, but certainly enough to make more money than Monday, and over half as much as Wednesday’s sale.
- Copies sold: 10
- Gross: $77.70 (yay sevens!)
Whee, shoot past the $10 mark! nobody saw it coming, but I had a lot of people telling me, even before the sale they wanted to pay extra for this game, and I am not one to turn down the offer of support. plus, RAISING PRICES DURING A SALE IS FUNNY! sold less than Thursday here, but almost made the same amount of money.
- Copies sold: 6
- Gross: $74.04
So then… I guess I have some explaining to do here, charging eleven times the normal price during a sale. I will admit it was someone else that talked me into charging such a silly price, but ultimately this seemed fun, so I did it! Obviously, this is the price I’ve been asked the most about since announcing it; “Did anyone actually pay that!?” and the answer is yes, THREE TIMES. Three people saw the game at $77.77 and thought “yes, I’m buying that today.” they then quickly received an email from me asking if they were mentally stable and if they wanted a refund. I’m still waiting for 1 response so this number may drop to 2, but even so, this was a crazy fun, and crazy profitable day! (hey, person who bought this day and hasn’t replied to my email, could you please get back to me, I’ll feel much better about spending your money on a mountain of chocolate!)
EDIT: All customers who bought this day have responded, 3 sales confirmed!
- Copies sold: 3
- Gross: $233.31
yep, one dollar, by the end I think everyone saw it coming, and it came. I think the results weren’t really unexpected either, a ton of sales. Though I admit wasn’t sure if this day would be more profitable than Saturday until the final hour or so.
- Copies sold: 293
- Gross: $293
Here’s a graph of the week’s sales. I’m not going to draw any big conclusions of ‘extreme prices (very low or very high) make the most money’, since I think a key thing about these numbers is how the price is a limited time thing, and next price is unknown. I couldn’t reasonably say I should charge $1 normally, or that I should normally charge $77.77. but it is fun to look at the data and think about stuff like that
So then, the quick-mathed of you will have already counted up that this week I sold 402 copies and the total gross income (before fastspring’s cut, before tax etc) is $881.03.
Was the sale a success though? here’s a chart showing my income from sales this past month (it includes 3 sales of Pixexix too, not sure how to filter that out sorry ^__^;)
Regardless of how well each day went, this sale was a huge, massive success as far as I’m concerned. a big number more people are playing the game, and I can pay off some of the rent I owe.
and, I had fun!